Thursday, February 4, 2010

Toyota’s Digital Disaster

http://www.newsweek.com/id/232962?from=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+newsweek%2FTopNews+%28UPDATED+-+Newsweek+Top+Stories


Toyota's Digital Disaster

In the Google era, how do you manage a product recall and a public-relations fiasco? Don't do what Toyota's done.