http://www.bloomberg.com/news/2011-05-25/ready-to-erase-whiteboards-ideapaint-lands-1-700-lowe-s-stores.html
Ready to Erase Whiteboards, IdeaPaint Lands 1,700 Lowe’s Stores
Digital advertising shop HUGE has close to two-thirds of its Brooklyn, N.Y., office’s walls covered with IdeaPaint. “You can feel free with your ideas, and not all of them are going to be great. That’s okay -- you can just erase it and start all over,” says HUGE partner Michal Pasternak. Promising sketches are photographed before they are erased, then shared like documents. Flexible office space facility Cambridge Innovation Center in Boston started using the paint expansively last fall; much of its 130,000-square-foot space is covered now. “It definitely has the ‘cool factor’ that we strive to include to make our space unique and keep our clients coming back,” says Anna Whitlock, a customer ‘relationship manager’ at the space.
